Dr. Pashmeen Kaur Anand

Academic & Examination Coordinator

Holds academic as well as corporate experience. In addition to the academic achievements, Dr. Pashmeen has been invited as a keynote speaker and a resource person at various renowned institutions such as SVKM’s Pravin Gandhi College of Law, University of Mumbai Law Academy, S.I.E.S College of Commerce and Economics and Alard University of Management, Pune, to name a few. She has held various positions such as BMS coordinator, PhD coordinator, Academic co-ordinator and Examination coordinator. Has taught both undergraduate and postgraduate students. Currently teaching the post graduate students.

Dr. Pashmeen holds an experience of 14 years in academics and 2 years in corporate. To her credit Dr. Pashmeen has published several papers in National and International Journals and has authored several books. Her keen area of interest lies in General Management and Marketing.

Contributions in Conferences/seminars/Workshops:

  • Invited as, “Resource Person” to a national workshop on “Free and Fee-based Law Database: An Aid to Legal Research”, organized by SVKM’s Jitendra Chauhan and Pravin Gandhi College of Law, held on 24th March, 2018
  • Invited as, “Guest Lecturer” to University of Mumbai, Law Academy to address Law BBA students on the topic, “Business Communication Skills in Legal Profession”, held on 6th March, 2018
  • Invited as, “Key-note Speaker” in National Conference, organized by: ALARD Institute of Management Sciences, Pune on the topic of, “Data Mining & Data Research”, held on 22nd, 2018
  • Invited as a Guest speaker by Rotaract Club of SIES to conduct a workshop on the topic, “Creativity Demystified: The Power of Lateral Thinking.” on 16th October 2020
  • Attended a National Seminar on Succession planning in Higher Education
  • Attended NAAC Workshop
  • Attended 3 days’ workshop on Exam Reforms organized by AICTE

With a keen interest in research, Dr. Pashmeen has more than 14 research papers to her credit, published in various national and international journals. She has also helped guide undergraduate and post graduate students in their research. She has also authored various books like

  • Service Marketing (ISBN: 978-93-5367-625-4)
  • Principles of Marketing (ISBN: 978-93-5299-580-6)
  • Business Ethics and Corporate Social Responsibility (ISBN: 978-93-5249-140-7)
  • Principles of Marketing (ISBN: 978-93-5249-146-9)
Sr No Title of Paper Date Organizer National/International Presented/Published
with ISSN/ISBN
1 Ethics in Outsourcing 12.08.2014 VES College of Arts State ISBN-978-81- 923044-2-7
2 Entrepreneurship in India 21.01.2015 NCRD Sterling College International ISSN- 22311475
3 Innovative Practices & Application in Marketing Management 23.01.2015 Chetna College National ISSN 2231-1475
4 Buzz Marketing 24.01.2015 Anna Leela College of Commerce & Economics National ISBN- 978-93-5202-817-7
5 Impact of online advertising on consumers 07.03.2015 DAV College International ISSN – 2319-7935
6 Innovative teaching methods to promote deep learning 04.04.2015 JJTU International ISSN- 2231-1475
7 Effects of branding on consumer buying behavior 01.11.2015 JJTU International ISSN 2231-1475
8 Indian Higher Education Sector-Issues, Challenges & Suggestions 13.02.2016 Juhu College of Arts, Commerce & Science National ISBN- 978-93-5149-485-0
9 Sales Promotion-A Marketing Communication Tool 12.03.2016 RADAV College National ISSN 2319-2429
10 Human Organs Transplantation Laws and Flaws, Related to Donors & Recipients” 17.02.2018 VSIT, Wadala National ISSN-2278-8808
Impact factor SJIF (2016),6.177
11 Entrepreneurial Financing: Fundraising Flow Illustrating The Case of “Unacademy” 05.12.2020 SIMSR, Worli sponsored by AICTE National ISBN- ISBN 13-978-81-932442-5-8

Coming soon

  • Marketing Management
  • Public Relation Management
  • Business Aspects of Banking & Insurance
  • Business Communication
  • Professional Communication Skills
  • Introduction to Advertising
  • Mass-Media & Research
  • Business Ethics & CSR
  • International Marketing
  • Research Methodology
  • Foundation Course
  • Principles of Management & Marketing
  • Environmental Studies
  • B2B Marketing & CRM
  • Human Resource Management
  • Organization of Commerce and Management
  • Environmental Studies
  • Strategic management
  • Ethics and Governance
  • Performance Management and Career planning
  • Services marketing
  • Business Research Methods
  • International Marketing
  • Negotiation and Selling Skills
  • Consumer Behaviour
  • Marketing Strategy
  • Business Environment of Industry
  • Services Marketing
  • Marketing Management
  • Social Media Marketing
  • Integrated Marketing Communications
 

Dr. Pashmeen Kaur Anand

Academic & Examination Coordinator

Name: Dr. Pashmeen Kaur Anand

Designation: Academic & Examination Coordinator

Qualification: Doctor of Philosophy (PhD in Commerce and Management from JJT University), Masters in Management Studies (MMS in Marketing from University of Mumbai), Master of Commerce (MCom in Business Management from University of Mumbai),Bachelor of Management Studies (BMS in Marketing from University of Mumbai), Bachelor of Law (LLB in from University of Mumbai) 

Holds academic as well as corporate experience. In addition to the academic achievements, Dr. Pashmeen has been invited as a keynote speaker and a resource person at various renowned institutions such as SVKM’s Pravin Gandhi College of Law, University of Mumbai Law Academy, S.I.E.S College of Commerce and Economics and Alard University of Management, Pune, to name a few. She has held various positions such as BMS coordinator, PhD coordinator, Academic co-ordinator and Examination coordinator. Has taught both undergraduate and postgraduate students. Currently teaching the post graduate students.

Dr. Pashmeen holds an experience of 14 years in academics and 2 years in corporate. To her credit Dr. Pashmeen has published several papers in National and International Journals and has authored several books. Her keen area of interest lies in General Management and Marketing.

Contributions in Conferences/seminars/Workshops:

  • Invited as, “Resource Person” to a national workshop on “Free and Fee-based Law Database: An Aid to Legal Research”, organized by SVKM’s Jitendra Chauhan and Pravin Gandhi College of Law, held on 24th March, 2018
  • Invited as, “Guest Lecturer” to University of Mumbai, Law Academy to address Law BBA students on the topic, “Business Communication Skills in Legal Profession”, held on 6th March, 2018
  • Invited as, “Key-note Speaker” in National Conference, organized by: ALARD Institute of Management Sciences, Pune on the topic of, “Data Mining & Data Research”, held on 22nd, 2018
  • Invited as a Guest speaker by Rotaract Club of SIES to conduct a workshop on the topic, “Creativity Demystified: The Power of Lateral Thinking.” on 16th October 2020
  • Attended a National Seminar on Succession planning in Higher Education
  • Attended NAAC Workshop
  • Attended 3 days’ workshop on Exam Reforms organized by AICTE

With a keen interest in research, Dr. Pashmeen has more than 14 research papers to her credit, published in various national and international journals. She has also helped guide undergraduate and post graduate students in their research. She has also authored various books like

  • Service Marketing (ISBN: 978-93-5367-625-4)
  • Principles of Marketing (ISBN: 978-93-5299-580-6)
  • Business Ethics and Corporate Social Responsibility (ISBN: 978-93-5249-140-7)
  • Principles of Marketing (ISBN: 978-93-5249-146-9)

Co-authored a book on Principles of Marketing (ISBN: 978-93-5249-146-9)
Co-authored a book on Business Ethics and Corporate Social Responsibility (ISBN: 978-93-5249-140-7)
Co-authored a book on Service Marketing (ISBN: 978-93-5367-625-4)
 Co-authored a book on Principles of Marketing (ISBN: 978-93-5299-580-6)

Sr No Title of Paper Date Organizer National/International Presented/Published
with ISSN/ISBN
1 Ethics in Outsourcing 12.08.2014 VES College of Arts State ISBN-978-81- 923044-2-7
2 Entrepreneurship in India 21.01.2015 NCRD Sterling College International ISSN- 22311475
3 Innovative Practices & Application in Marketing Management 23.01.2015 Chetna College National ISSN 2231-1475
4 Buzz Marketing 24.01.2015 Anna Leela College of Commerce & Economics National ISBN- 978-93-5202-817-7
5 Impact of online advertising on consumers 07.03.2015 DAV College International ISSN – 2319-7935
6 Innovative teaching methods to promote deep learning 04.04.2015 JJTU International ISSN- 2231-1475
7 Effects of branding on consumer buying behavior 01.11.2015 JJTU International ISSN 2231-1475
8 Indian Higher Education Sector-Issues, Challenges & Suggestions 13.02.2016 Juhu College of Arts, Commerce & Science National ISBN- 978-93-5149-485-0
9 Sales Promotion-A Marketing Communication Tool 12.03.2016 RADAV College National ISSN 2319-2429
10 Human Organs Transplantation Laws and Flaws, Related to Donors & Recipients” 17.02.2018 VSIT, Wadala National ISSN-2278-8808
Impact factor SJIF (2016),6.177
11 Entrepreneurial Financing: Fundraising Flow Illustrating The Case of “Unacademy” 05.12.2020 SIMSR, Worli sponsored by AICTE National ISBN- ISBN 13-978-81-932442-5-8
  • Marketing Management
  • Public Relation Management
  • Business Aspects of Banking & Insurance
  • Business Communication
  • Professional Communication Skills
  • Introduction to Advertising
  • Mass-Media & Research
  • Business Ethics & CSR
  • International Marketing
  • Research Methodology
  • Foundation Course
  • Principles of Management & Marketing
  • Environmental Studies
  • B2B Marketing & CRM
  • Human Resource Management
  • Organization of Commerce and Management
  • Environmental Studies
  • Strategic management
  • Ethics and Governance
  • Performance Management and Career planning
  • Services marketing
  • Business Research Methods
  • International Marketing
  • Negotiation and Selling Skills
  • Consumer Behaviour
  • Marketing Strategy
  • Business Environment of Industry
  • Services Marketing
  • Marketing Management
  • Social Media Marketing
  • Integrated Marketing Communications